Naming rights a big thing now. The one positive thing in M&S business just now is banking so close the stores and expand the banking arm seems to be the strategy. Agree though, it doesn’t have the ring to it but in one way it’s positive as it’s a national brand whereas the Echo was locally focused.
Bramley Moore stadium will be partly financed by new Naming rights similar to several other clubs, Emirates, Etihad, King Power etc. Confused.com stadium
I had Naming rights on my business KENSWAY but it didn’t quite go global